website is currently being updated
GM Vision 2035
Sponsored Project by GM Motors
Brief
Design a 2035 concept vehicle targeting Gen Z Californians, sponsored by GM Motors.
Context & Research
Leading Question
In a world where the car drives itself, the experience becomes the product.
If driving in 2035 becomes optional,
how do we design a car that makes Gen Z want to drive?
Concept
In 2035, fully autonomous vehicles will be the norm. Driving won't be mandatory, it will be a choice. We designed around a tension that defines how Gen Z moves through the world: the need to switch between modes across the different moments of their day.
Our car has two modes. Play mode answers the desire to drive (actively engaging, performance-forward, fully present). Pause mode answers the desire to disconnect (the car takes over, the interior softens, and the driver becomes a passenger). Two modes, one car, designed for a generation that has various ways to exist in society.
Design
Active • Engagement • Immersive
Assistance • Soften • Reset
Track
Vehicle exterior & interior concept design and renderings by Laurence Lai & Daniel Cui
Play Mode
Pause Mode
The Experience
Co-designer: Ray Zhang
Process
Moodboard
Wireframes
1st Round
2nd Round
Final Designs
Screen Animations
Play Mode
Play Mode Front Screens
Play Mode Left Screen
Play Mode Right Screen Feature 1 - Stats
Play Mode Right Screen Feature 2 - Messaging
Play Mode Right Screen Feature 3 - Errands
Play Mode Right Screen Feature 4 - Convey
Pause Mode
Pause Mode Front Screen
Pause Mode Side Screens
Pause Mode Left Screen
Pause Mode Right Screen
HUD Animations
Transformation between Play Mode and Pause Mode.
Showcasing the three levels of engagement that Play Mode offers (L3 - L0 autonomy).
Experience various forms of entertainment when you put driving on a temporary hold.
Core Features
Joyride
Run Errands